Oriental Trading Company Names Sam Taylor as Chief Executive Officer; e-Commerce Executive Will Accelerate OTC’s Growth Strategy

Omaha, NE – The Board of Directors of Oriental Trading Company, Inc., the largest direct marketer of party supplies, novelties, toys and children’s arts and crafts, and a leading direct marketer of school supplies and value-priced home décor and giftware, today announced it has appointed Sam S. Taylor as Chief Executive Officer. Mr. Taylor will assume his responsibilities on May 5, 2008. The Board of Directors selected Mr. Taylor after an extensive search that began in December 2007.

Mr. Taylor joins Oriental Trading Company from Hewlett-Packard Company, where he led the company’s global consumer direct business and the HP.com web site, present in more than 70 countries and 35 languages.

“We are delighted to welcome Sam as Oriental Trading Company’s new CEO. Sam’s extensive e-Commerce experience and track record will be a great asset as we continue to build upon our strong brand heritage by delivering quality products to our customers,” said Sandra Horbach, Chairman of the Board of Oriental Trading Company.

“I am pleased and honored to have the opportunity to lead Oriental Trading Company,” said Mr. Taylor. “The combination of the Company’s top market position and extraordinary brand loyalty provide Oriental Trading with exciting growth prospects, particularly in the online space. I look forward to working with Oriental Trading’s exceptional employees and Board of Directors.”

Prior to joining Hewlett-Packard Company, Mr. Taylor served as Senior Vice President, Online Stores and Marketing for Best Buy Co., Inc. Mr. Taylor has also held positions at Lands’ End, Inc., where he led the company’s e-Commerce and International divisions; The Walt Disney Company; and Bain and Company. Since 2004, Mr. Taylor has served as a board member of Shop.org, the digital division of the National Retail Federation.

Mr. Taylor earned his Master of Business Administration degree with honors from Harvard University. He graduated summa cum laude from Brigham Young University with a B.S. degree in chemical engineering.

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About Oriental Trading Company
Oriental Trading Company is the nation’s leading direct marketer of value-priced novelties, toys, and party supplies, and a leading direct marketer of home décor products. Recognized as one of the Top 50 Internet Retailers and one of the Top 50 Catalog Companies, Oriental Trading Company employs approximately 3,000 employees and offers more than 30,000 products to businesses, not-for-profit organizations, individuals, schools, churches and teachers. From pink flamingos, yo-yos and grass skirts to holiday decorations, scrapbooking, and crafts, Oriental Trading Company makes the world more fun! www.orientaltrading.com.

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